As we pack away Christmas decorations for another year, and January takes a firm hold, our thoughts often turn to resolution. Traditionally a ‘quiet’ month, while budgets are agreed and strategies developed, the first month of the year has become synonymous with projection into the coming year, both personally and professionally. Although a perfect month Read more

Spread a little Hygge this festive season

    Hygge –  the latest watchword in lifestyle inherited from our Northern European cousins is gradually moving south and is being fully embraced by the British and continuing our love affair with all things Scandinavian. The Danish Hygge, pronounced ‘hoo-ga’, although loosely translated as ‘coziness’ is so much more than that alone and the Read more

Abba and Flares – a legacy of the 1970’s

Love the era or hate it, along with Abba and the Silver Jubilee, questionable hairstyles and decimalisation, the 1970’s also spawned a plethora of hilarious advertising campaigns. As a child of the 70’s, even a cursory glance at key advertising and marketing campaigns reveals a whole host of cringe-worthy offerings, most following a trusted formula Read more

Questions, questions …

  Does the product fit the brief? Is it the right time to launch this product? Should we move to bigger premises? Is this interview candidate better than the last? Will the social media campaign work? Should we invest in the new software? Is the joke too subtle for the advertising campaign? Will sales increase Read more

Favourite Feelings

    Listening to live music and singing always does it for me. It doesn’t really matter how good it is, be it a busker on the street, watching my favourite band perform to an audience of thousands, or listening to my little boy on stage with his school choir, it always sparks an immediate Read more

Expecting the unexpected

  With such a small fee at stake, it’s probably easier to cancel the client appointment in my diary, it’s at an inconvenient time, scheduled for so late in the day. It’s only small customer after all. It’s likely to be a one-off request, with little financial return, and unlikely to lead to any other Read more

Task hopping  ….

Bombarded by a never ending stream of communication, and with less uninterrupted time than our ancestors could possibly imagine – multi-tasking is seen a prerequisite for meeting the fast pace required in the 21st century – but how effective is it? The ability to dart seamlessly between tasks, much lauded as a necessity of modern Read more

A deeper understanding

During a visit to my brother and sister-in-law recently in their home town of Altrincham, we enjoyed a(nother) wonderfully enjoyable lunch in the old market. Here, a local entrepreneur has had the insight and stamina to doggedly push forward his vision for a neglected Victorian market, reinventing it as an inspiring food venue, championing local Read more

Time to Face the Change

      Whether you’re feeling jaded or elated post festivities – the New Year inevitably brings an almost tangible sense of renewal, a chance to wipe the slate clean and start afresh. Like many welcoming the New Year, you probably have a whole host of personal goals; a mental wish-list on the periphery of Read more