How to write an elevator pitch for a Managed Service Provider (MSP) [with examples]

As a Managed Service Provider (MSP), explaining what you do in a clear and concise manner can be challenging. Technical businesses like yours involve various complex activities such as procurement, networking, helpdesk support, and patching. So, how can you effectively communicate your services to someone who isn’t well-versed in technology?

An elevator pitch is never an opportunity to close a deal. It’s an opportunity to close more of your prospect’s attention and time. It’s a quick introduction to you, your company, and how you can help your prospect.

In this blog, we’ll explore a few ideas used by other MSPs to present themselves. While some of these may or may not be appropriate for your businesses, they will hopefully inspire you and help you articulate what you do more effectively.

But first, let’s consider who your target audience is. Not everyone understands IT or the intricacies of a network. It’s important that your elevator pitch is relevant, meaningful, and appealing to your audience. To address this, I suggest categorising your audience into three types:

  1. Business leaders: These individuals, often part of the c-suite, shape the company’s strategy. Their focus is on numbers and strategic ideas, not technical details. While they may have some knowledge of technology, assume they have limited understanding unless they come from an IT background.
  2. Technical buyers: These individuals have a grasp of IT but may not be familiar with all aspects. Examples include IT managers, solution architects, software vendors, and web developers. Avoid overwhelming them with jargon and technical details; instead, focus on relevant information without patronizing them.
  3. Non-technical (end users): This group includes individuals like secretaries, general managers, or even your own mother. They may only know that you deal with “computer stuff.” Your pitch should be accessible and understandable to this audience. If a 13-year-old can grasp it, you’re on the right track.

Now, let’s explore some elevator pitch ideas for MSPs:

  1. “We are your strategic IT partner, providing comprehensive managed services that optimise your technology infrastructure and drive business growth.”
  2. “As a Virtual IT Department for businesses, we handle all your IT needs so you can focus on what you do best. From proactive support to cutting-edge cybersecurity, we’ve got you covered.”
  3. “Our mission is to revolutionise your IT experience. With our managed services, you’ll enjoy seamless technology operations, enhanced productivity, and peace of mind.”
  4. “We transform IT headaches into IT solutions. Our expert team manages your systems, resolves issues proactively, and ensures your business stays ahead in the digital era.”
  5. “Experience the power of worry-free IT. Our managed services deliver reliable support, robust security, and strategic guidance, empowering your business to thrive.”
  6. “We unlock the true potential of technology for your business. Our tailored managed services empower you to leverage cutting-edge solutions, maximise efficiency, and drive innovation.”
  7. “Partner with us to unlock a world of IT possibilities. Our comprehensive managed services unleash your business’s productivity, scalability, and competitive advantage.”

Remember, the key to an effective elevator pitch is to keep it concise, clear, and focused on the value you bring to your clients. Tailor the pitch to your unique strengths and the specific needs and pain points of your target audience in the UK.

Need help marketing your MSP? Get in touch, or book a discovery call.

About the Author Lindsey Moore

Lindsey Moore has spent the last 15 years growing, advising and empowering small businesses. These conversations aim to provide inspiration, motivation and energy to those looking to start, scale or pivot their business, by hearing the stories of others who have been brave, followed their heart, kept their nerve and grown something quite remarkable.

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