I’ve written before about the common mistakes small and medium businesses can make when it comes to marketing, and how to use it to help your enterprise stand out from the crowd. That’s all very well for established companies, but what if you’re a relative newcomer to the business community? Would you have the first Read more
Even if you’ve had your business plans for 2021 locked down for a while, it’s always helpful to know what ideas and technologies are doing the rounds and which coat-tails could be the most useful to ride on. So, without further ado, here’s my top 10 list of small business trends I think will make Read more
I’ve written previously about LinkedIn and why it’s a social media platform unlike any other, largely because it’s less a place to share kitten pictures and more a powerful market for networking and building up business contacts. In what some may consider a surprising move, LinkedIn has taken the bold step of emulating the likes Read more
It’s that time of year again, when Mariah Carey reminds us that the presents underneath the tree aren’t all that important in the grand scheme of things. (Love, she insists quite rightly, is key to a very happy holiday season) That being said though, Christmas Shopping is one of the festive season’s most time-honoured traditions Read more
I have been a business development and marketing adviser to small businesses for over 20 years. Without question the biggest marketing challenge most small business face is: Clearly defining their ideal client, and Differentiating their business from your competitors. Are you in the ‘all things to all people’ category? It is common for small businesses to Read more
Be honest, if a potential client is looking for the services you provide and landed on your LinkedIn page, would it smack them between the eyes, or just smack of a (not so) glorified CV? Reality check – this is who is looking at your profile page: Those who are proactively looking for the services Read more
As a business leader, you may well be asking yourself about how much or what kind of marketing you may need to consider – and what impact this might have on your business. Understanding what is required can be baffling. A lack of knowledge and understanding around how to address your marketing goals can Read more
This may be the season of giving…but let’s not forget it’s also the season of saying thank you. In the mayhem of the Christmas build-up where we frantically try and clear our desks before the break, it’s easy to forget the source of the business which has kept us busy this year. Word of mouth Read more
Autumn is undoubtedly my favourite season, sandwiched neatly between those long, warm, summer days and the excitement of Christmas. For me, it is definitely synonymous with taking stock and making plans – and the new term feeling still pervades, despite it being several years since I replenished my pencil case in eager anticipation of the Read more
Developing a story around your product or service has become the watchword in marketing over recent years, but it’s been with us for a very long time. The art of storytelling, and building a story that resonates with your audience, is as old as the hills! As an SME, being clear about the story behind Read more