I have been a business development and marketing adviser to small businesses for over 20 years. Without question the biggest marketing challenge most small business face is: Clearly defining their ideal client, and Differentiating their business from your competitors. Are you in the ‘all things to all people’ category? It is common for small businesses to Read more
Be honest, if a potential client is looking for the services you provide and landed on your LinkedIn page, would it smack them between the eyes, or just smack of a (not so) glorified CV? Reality check – this is who is looking at your profile page: Those who are proactively looking for the services Read more
5-day LinkedIn lead generation challenge – Mon 19th Oct- Friday 23rd 2020, 7.15am-8.45m daily. Supercharge your lead generation during this five-part group and training challenge. Learn and apply the proven three-step framework for generating leads using LinkedIn, enabling you to attract, connect and start working with new clients. Full details here
As a business leader, you may well be asking yourself about how much or what kind of marketing you may need to consider – and what impact this might have on your business. Understanding what is required can be baffling. A lack of knowledge and understanding around how to address your marketing goals can Read more
Consider the best format and platform for your ad Before you write anything, consider what format and platform is right for your advertisement. Depending on what you decide, you can tailor your advert content to ensure it is fit for purpose, and that it engages your audience in the way you intend it to. You Read more
This may be the season of giving…but let’s not forget it’s also the season of saying thank you. In the mayhem of the Christmas build-up where we frantically try and clear our desks before the break, it’s easy to forget the source of the business which has kept us busy this year. Word of mouth Read more
Autumn is undoubtedly my favourite season, sandwiched neatly between those long, warm, summer days and the excitement of Christmas. For me, it is definitely synonymous with taking stock and making plans – and the new term feeling still pervades, despite it being several years since I replenished my pencil case in eager anticipation of the Read more
It won’t have escaped your notice that the new year has arrived! For many, January is a month of recovery from the excesses of Christmas, a time to regroup, recover and hunker down in front of a blazing fire until the longer spring days arrive. For others, it is traditionally a time of resolution and Read more
The statistics around LinkedIn speak for themselves, with someone creating a new profile every second and over 300 million members worldwide. LinkedIn rightly deserves its reputation as the world’s number one business networking platform. Understanding the basics of this social networking service and making sure your business profile is visible, could have a big impact Read more
Developing a story around your product or service has become the watchword in marketing over recent years, but it’s been with us for a very long time. The art of storytelling, and building a story that resonates with your audience, is as old as the hills! As an SME, being clear about the story behind Read more