The power of LinkedIn for SMEs

The statistics around LinkedIn speak for themselves, with someone creating a new profile every second and over 300 million members worldwide. LinkedIn rightly deserves its reputation as the world’s number one business networking platform. Understanding the basics of this social networking service and making sure your business profile is visible, could have a big impact Read more

How to create your brand story

Developing a story around your product or service has become the watchword in marketing over recent years, but it’s been with us for a very long time. The art of storytelling, and building a story that resonates with your audience, is as old as the hills! As an SME, being clear about the story behind Read more