How to create your brand story

Developing a story around your product or service has become the watchword in marketing over recent years, but it’s been with us for a very long time. The art of storytelling, and building a story that resonates with your audience, is as old as the hills! As an SME, being clear about the story behind Read more

The course of true love

  “The course of true love, never did run smooth” wise words which have just as much resonance now, as they did in Shakespeare’s day.   As Valentine’s day fast approaches, we tend to shift the focus onto our personal relationships. But these words are equally applicable to our professional worlds too. Within a thriving Read more

Favourite Feelings

    Listening to live music and singing always does it for me. It doesn’t really matter how good it is, be it a busker on the street, watching my favourite band perform to an audience of thousands, or listening to my little boy on stage with his school choir, it always sparks an immediate Read more

Expecting the unexpected

  With such a small fee at stake, it’s probably easier to cancel the client appointment in my diary, it’s at an inconvenient time, scheduled for so late in the day. It’s only small customer after all. It’s likely to be a one-off request, with little financial return, and unlikely to lead to any other Read more

Task hopping  ….

Bombarded by a never ending stream of communication, and with less uninterrupted time than our ancestors could possibly imagine – multi-tasking is seen a prerequisite for meeting the fast pace required in the 21st century – but how effective is it? The ability to dart seamlessly between tasks, much lauded as a necessity of modern Read more

A deeper understanding

During a visit to my brother and sister-in-law recently in their home town of Altrincham, we enjoyed a(nother) wonderfully enjoyable lunch in the old market. Here, a local entrepreneur has had the insight and stamina to doggedly push forward his vision for a neglected Victorian market, reinventing it as an inspiring food venue, championing local Read more

Time to Face the Change

      Whether you’re feeling jaded or elated post festivities – the New Year inevitably brings an almost tangible sense of renewal, a chance to wipe the slate clean and start afresh. Like many welcoming the New Year, you probably have a whole host of personal goals; a mental wish-list on the periphery of Read more

Playing to the crowd

    There is an innate need in many of us to crowd-please, an instinct to be all things to all people, to be part of the wider party; many would argue it’s part of what makes us human. As a small or medium business looking to grow, the temptation can often be the same: Read more