Time to Face the Change

      Whether you’re feeling jaded or elated post festivities – the New Year inevitably brings an almost tangible sense of renewal, a chance to wipe the slate clean and start afresh. Like many welcoming the New Year, you probably have a whole host of personal goals; a mental wish-list on the periphery of Read more

Playing to the crowd

    There is an innate need in many of us to crowd-please, an instinct to be all things to all people, to be part of the wider party; many would argue it’s part of what makes us human. As a small or medium business looking to grow, the temptation can often be the same: Read more

The Storytelling of Brand

Speaking to the owner of a café and networking space recently, who was keen to assure me that by charging a customer by the minute, yet offering them ‘free’ coffee was bound to turn a tidy profit. As after all, we all know filter coffee only costs only pennies to produce, right? I understood the Read more

The key to a beautiful friendship

Take a look into any school playground at the beginning of the school year and along with the half-mast socks and wonky school ties, you may also notice a whole host of burgeoning  friendship groups. Take another look over the gates at the end of term and it will be clear that while some of Read more

5 Ways SMEs Can Take on the Big Boys AND WIN

There are many advantages that small and medium sized businesses have over large businesses. I work with SMEs helping them identify opportunities for growth, and then helping them to realise that growth potential. Here are my top 5 strategies for small business success: 1. Provide Exceptional Customer Service Make every customer feel super-special On the Read more

Pig Tails and Marketing

I have always had a heightened sense of empathy.  Looking back, this showed itself from an early age.  I remember when I was seven, and my best friend at the time, Lindsey Moody, had one of her pig tails snipped off by a boy in our class.  I felt her distress so much I cried Read more