How many social media platforms can you name? Five, 10 or a dozen maybe? How’s this for a blow-your-hair-back fact: there are actually more than 65 social media outlets currently operating. 

Obviously some are a lot more high-profile than others, but they all represent a massive opportunity for businesses, no matter their size or what they’re selling. The trick is to get the most out of the ones you are using, though for some business owners might feel they need a mixture of witchcraft, luck and skill to accomplish that feat. 

I always bring the latter to the table when working with clients, but let’s start at the beginning and ask a fundamental question about social media. 

What can social media do for my business?

If you’re old enough to remember the Monty Python question about the Romans, then you might already guess where this section is going. Social media has brought numerous benefits to business, including but not limited to: 

  • Building brand awareness
  • Connecting directly with customers
  • Boosting visibility via SEO
  • Expand a customer base
  • Increased revenues 

Social media platforms have been incredibly useful for every kind of business, beyond the allure of global coverage from viral posts. They have revolutionised how businesses interact with customers, launch products and deal with feedback. 

All of which begs the question, why do so many firms make such a hash of their social media presence? The answer could be because they’re not using the right platform for them, which means they’re not actually getting through to their ideal audience. 

I’m going to take a closer look at the five social media platforms that are best for business, and explain how each one can help boost growth. Unsurprisingly, we’re kicking off with the granddaddy of them all. 


With one billion daily active users, Mark Zuckerberg’s behemoth has woven its way into the fabric of everyday life, as well as business. It’s a great way to identify your target audience, create email lists and attract new customers. 

But that’s not the secret sauce behind Facebook’s attractiveness for business. It’s also a fantastic way to communicate directly with your ideal customers, from asking and answering questions to offering personalised experiences via exclusive, private groups. 

Facebook offers a powerful way for businesses to maximise its massive audience reach without paying a fortune. You can choose to pay for ads too, and they’re backed by some powerful analytics so everyone can see what they’re getting for their social media buck. 


It’s hard to imagine this Facebook-owned social media platform was once merely a place to share photos, such is the clout it has gained in recent years. It too has more than one billion active daily users and has evolved into an e-commerce powerhouse, thanks to its nifty shoppable technology.  

Although it’s still primarily image-led, Instagram also expanded to include videos and has a younger, more mobile-savvy user base than Facebook – well worth bearing in mind when it comes to your audience targeting. It is a great platform for businesses looking to showcase their brands, values, products and services. 


Few people did more to showcase the power of Twitter than ex-US President Donald Trump. Whether you agreed with his message or not, he demonstrated how the platform could captivate an audience with a few hundred characters, and thousands of brands are trying to follow suit. 

Twitter is great for helping brands build awareness and connecting directly with competitors, influencers and consumers, thanks to its free targeting. It might interest you to know that ads on the social media platform can be up to 3% more successful than Facebook. 


The original (and best) social media platform for business, Linkedin has come a long way since its early, slightly awkward days. It’s still widely regarded as more of a networking site than somewhere to buy and sell products or services, but that is steadily changing, particularly since it launched its short-form video feature. 

They are becoming a great way for businesses to show off their soft underbellies with authentic content that speaks to people, rather than brands, which can be a boost when it comes to lead generation. Talk to me about how I can help you get the most out of Linkedin!


There are still so many business owners who shy away from posting content on Google’s video-sharing platform, but with a staggering two billion monthly users, you have to seriously wonder why. 

Far more than Instagram, Snapchat and TikTok, YouTube has become an essential resource for business because it connects with a wide range of customers. You don’t need to be Steven Spielberg either, a decent smartphone is enough to create quality content, backed up by traditional social media marketing features, such as SEO and email lists. 

From brand and product launches, how-to tutorials, personal press releases or collaborations with celebrities or influencers, the possibilities really are endless with YouTube. 

So there you have it, the five best social media platforms for maximising business growth. If you’re still not sure that your social media marketing strategy is giving you the results you want, drop me a line at