How to write an elevator pitch for a Managed Service Provider (MSP) [with examples]

As a Managed Service Provider (MSP), explaining what you do in a clear and concise manner can be challenging. Technical businesses like yours involve various complex activities such

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How to market your accountancy firm: essential digital marketing checklist

How to market your accountancy firm: essential digital marketing checklist As an accountancy firm, your primary objective is to help your clients manage their finances and ensure they

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The biggest marketing challenge for small businesses [and how to solve it]

Marketing. It’s not the biggest word you’ll come across in business, but few have such a vast scope, taking in everything from public relations, social media, blogging, case

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What Are LinkedIn Stories & Should I Be doing Them?

I’ve written previously about LinkedIn and why it’s a social media platform unlike any other, largely because it’s less a place to share kitten pictures and more a

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Essential advice for small business marketing success

I have been a business development and marketing adviser to small businesses for over 20 years.  Without question the biggest marketing challenge most small business face is: Clearly defining

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How To Turn Your LinkedIn Profile Into An Impressive Landing Page

Be honest, if a potential client is looking for the services you provide and landed on your LinkedIn page, would it smack them between the eyes, or just

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